When it comes to the interactivity of bulk weighing, the "Great Wall of Chocolate" in M&M's offline flagship store must be avoided. As a world-renowned chocolate product, M&M beans can be said to have hundreds of millions of fans. But how to better interact with these fans and form spontaneous flow of fans? Previously, the M&M Bean flagship store on Nanjing Road in Shanghai built the world's longest M&M's candy wall, which consists of 132 long glass jars containing chocolate beans, including 22 colors and a variety of flavors. Available for consumers to "pull beans" at any time.
Consumers are often driven to experience the experience out of curiosity, punch-in and other motivations. A slight pull can range from dozens to hundreds or thousands, just at the moment when consumers pull their fingers, and these need to be finalized in bulk. Weigh to pay. In this way, selling M&M chocolate beans through bulk weighing not only enhances the interaction between consumers and the brand, but also triggers waves of network traffic fermentation, and finally shares influence for the brand. It can not be said that the means are not high!
