If early forms of chocolate is the bulk food is given priority to, now many exquisite packaging, brand internationalization chocolate gift box out of the pure consume attribute, and gifts to relatives and friends, profession exclusive consumption, such as scene, often appeared in each big business super stores forming pile head or convenience store shelves in a big city. The change of this channel also reflects the further improvement of the popularity and acceptance of chocolate in the Chinese market.
Since it is a gift, the brand influence must be the first choice of consumers, and it is for this reason that a large number of foreign chocolate giants such as Hershey, Ferrero and Dove have been achieved. But there are also product-level changes. Previously, cocoa butter chocolate was more suitable for Chinese consumers, but with the popularity of health awareness and knowledge of chocolate quality, pure cocoa butter chocolate has gradually been accepted by Chinese consumers. Therefore, compared with domestic chocolate, imported chocolate is mostly pure cocoa butter, which is more popular with consumers.
